Before there were institutions, there were grandmothers.
#GOGRANDMA PROMOPACK
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How to use this
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Hit Copy on any blurb. Fill in anything marked in [BRACKETS] before you post.
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What this is
Some background, so you can talk about the series in your own words.
Ask almost anyone where they first learned to give and they will not name an organisation. They will name a person. Usually a woman. Very often a grandmother.
That transmission is the most reliable generosity infrastructure on this continent, and it appears in almost none of our data. Grandmothers of Generosity is the GivingTuesday Africa Hub campaign built to change that: to document what African grandmothers hold, give and lead, and to treat them as the civic infrastructure they already are.
#GoGrandma is the first series of the WomenGive Podcast, made under that campaign. Every guest answers the same questions about the grandmother who shaped how they give. The series carries three kinds of voice: sector voices who work in philanthropy and civil society, youth voices talking about the grandmother who raised them, and grandmother voices speaking for themselves. Three episodes are made in partnership with CivSource Africa.
New episodes land on Fridays. Guests so far come from Nigeria, Uganda, Tanzania and Kenya.
The episodes
Schedule as at 18 September 2026, from the production tracker. Every quote below is verbatim from the recording.
Ep
Date
Guest
Where
The line to lead with
01
Out now 4 Sep
Damilola Adebonojo Iya Yoruba
Nigeria & USA
“Sometimes the clearest evidence of a person’s contribution is the vacuum their absence is creating.”
02
Out now 11 Sep
Chinonso Clark
Nigeria
“My first funder was a grandmother.”
03
Out now 18 Sep
Moyo Aladesuyi & Wendy Ayoola
Nigeria
“If you forget that they had a life before what they have now, you would miss out on a lot of things.”
04
Coming 2 Oct
Mrs Eleanor Bageine
Uganda
“Young people and grandmothers need each other. It’s not a one way street.”
05
Coming 9 Oct
Mukaaka Margaret with CivSource Africa
Uganda
“Generosity is a two way. You give, you get.”
06
Coming 16 Oct
Apaikunda Godwishes Olotu
Tanzania
“Grandmothers become partners in the work rather than symbols of inclusion.”
07
Coming 23 Oct
Eunice Kilonzo
Kenya
“You can give, but also you can’t give from an empty cup.”
08
Coming 30 Oct
Kizza Wilson with CivSource Africa
Uganda
“I have realized that I have a home everywhere.”
09
Coming 21 Nov
Joan Mumurere with CivSource Africa
Uganda
“She made it a home.”
Also worth pushing
The Go Grandma Listening Party
Saturday 7 November 2026, 5pm · Luna Cafe, Abuja · Free, by application
The Systems Women Build. An in-person listening session with GivingTuesday Africa, 16 Stories and Luna Cafe. If you are sharing the series with people in Abuja, share this too.
Character counts update live. X allows 280 characters on a standard account, so anything under that is safe to post as is.
You were a guest on the series. These are written in your voice, about your own episode. Swap in a detail about your grandmother wherever you see brackets, because that is the part people will remember.
LinkedIn
I sat down and talked about my grandmother for an hour. It turned into a podcast episode.
#GoGrandma is a series from the GivingTuesday Africa Hub, part of the Grandmothers of Generosity campaign. It asks something most of us have never been asked out loud: what did your grandmother teach you about giving?
[ONE LINE ABOUT YOUR GRANDMOTHER. WHAT SHE DID, NOT WHAT SHE LACKED.]
My episode is out now. If you still have a grandmother you can call, this might make you call her.
Listen: https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
#GoGrandma #GivingTuesdayAfrica #WomenGive
Instagram & Facebook
My grandmother is on a podcast. 🎧
I joined #GoGrandma, a series from @givingtuesdayaf, to talk about the woman who taught me what giving looks like. She never sat me down and explained it. I just watched her.
[ONE THING YOU WATCHED HER DO.]
Episode is live now, link in bio.
#GoGrandma #GivingTuesdayAfrica #WomenGive #AfricanGiving
X & Threads
I talked about my grandmother on a podcast and did not expect it to hit me the way it did.
My #GoGrandma episode is out now, from @GivingTueAfrica. 🎧 https://www.youtube.com/playlist?list=PLMZMopdhyloE
Personal DM
Hi [NAME], I did something I have been meaning to tell you about. I recorded an episode of #GoGrandma, a podcast from the GivingTuesday Africa Hub about the grandmothers who taught us to give. Mine is out now. I thought of you while I was recording it. https://podcasts.apple.com/us/podcast/womengive-podcast/id1800200835 🎧
WhatsApp group, Slack, Telegram
Hello everyone 👋 Sharing something personal. I was a guest on #GoGrandma, a podcast series from the GivingTuesday Africa Hub about what our grandmothers taught us about giving.
My episode is out now: https://afripods.com/podcast/womengive
If it moves you, please share it on. The whole point of the series is to get these women counted.
You lead GivingTuesday in your country. These are written for you to localise. Naming your own country’s giving tradition is what turns a share into a conversation.
LinkedIn
Ask anyone in [YOUR COUNTRY] where they first learned to give. They will not name an organisation. They will name a person, usually a woman, very often a grandmother.
We have no data on her.
#GoGrandma is a new podcast series from the GivingTuesday Africa Hub, part of the Grandmothers of Generosity campaign. Guests from Nigeria, Uganda, Tanzania and Kenya talk about the grandmothers who taught them to give, and about what our sector keeps failing to see.
New episodes on Fridays. Start anywhere.
Listen: https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
If you are building your GivingTuesday plans for 1 December, this is a series worth building a local conversation around. Who is the grandmother your community should be naming?
#GoGrandma #GivingTuesdayAfrica #GivingTuesday
Instagram & Facebook
In [YOUR COUNTRY] we call it [YOUR TRADITION: Esusu, Harambee, Stokvel, Chama, Nnoboa, Umuganda, Bulungi Bwansi...]. 🌍
Whatever the name, somebody taught it to us. Usually a grandmother.
#GoGrandma is a podcast series from @givingtuesdayaf celebrating the women who built the giving systems we all still run on. New episodes every Friday.
Tag a grandmother who taught you. 👇
#GoGrandma #GivingTuesdayAfrica #AfricanGiving #GivingTuesday
X & Threads
Nobody in [YOUR COUNTRY] learned to give from a strategy document. We learned it from a grandmother.
#GoGrandma, a new series from @GivingTueAfrica, puts those women on the record. New episodes Fridays. 🎧 https://www.youtube.com/playlist?list=PLMZMopdhyloE
Personal DM
Hi [NAME], sharing something from the GivingTuesday Africa Hub that I think fits what you are working on. It is a podcast series called #GoGrandma, on how African grandmothers hold communities together and why almost none of it shows up in our data. https://podcasts.apple.com/us/podcast/womengive-podcast/id1800200835
Would you be up for sharing it with your network, or even recording something similar in [COUNTRY]?
WhatsApp group, Slack, Telegram
Hello team 👋
The GivingTuesday Africa Hub has launched #GoGrandma, the first series of the WomenGive Podcast, under the Grandmothers of Generosity campaign.
Guests from Nigeria, Uganda, Tanzania and Kenya talk about the grandmothers who taught them to give. Three episodes are made with CivSource Africa. New ones on Fridays.
Listen: https://afripods.com/podcast/womengive
Two asks:
1. Share it in your own channels this week.
2. Tell us the grandmother in your community we should be recording next.
You are a partner organisation, funder or research body. These lead with the argument rather than the sentiment, because that is what your audience is reading for.
LinkedIn
Our sector keeps asking how African generosity gets transmitted when nobody funds it, nobody documents it, and nobody runs a programme for it.
#GoGrandma answers the question directly. It is a podcast series from the GivingTuesday Africa Hub, under the Grandmothers of Generosity campaign, and across its episodes one finding repeats: nobody was taught, everybody watched.
Guests from Nigeria, Uganda, Tanzania and Kenya, including grandmothers speaking for themselves, describe systems of reciprocal giving that predate every framework we have written. One of them puts it in six words: generosity is a two way, you give, you get.
There is no beneficiary in that sentence. That is the point.
[ADD YOUR ORGANISATION'S ONE LINE ON WHY THIS MATTERS TO YOUR WORK.]
Listen: https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
#GoGrandma #GivingTuesdayAfrica #AfricanGiving
Instagram & Facebook
"Grandmothers become partners in the work rather than symbols of inclusion."
That is Apaikunda Godwishes Olotu, on #GoGrandma, a podcast series from @givingtuesdayaf.
If your programmes involve older women, this series is worth an hour of your team's time. New episodes every Friday.
🔗 https://www.youtube.com/playlist?list=PLMZMopdhyloE
#GoGrandma #GivingTuesdayAfrica #AfricanGiving
X & Threads
"Grandmothers become partners in the work rather than symbols of inclusion."
One line from #GoGrandma, the @GivingTueAfrica series on the women holding African communities together. Worth your team's time. 🎧 https://podcasts.apple.com/us/podcast/womengive-podcast/id1800200835
Personal DM
Hi [NAME], this is relevant to what your team is building. The GivingTuesday Africa Hub has a podcast series, #GoGrandma, documenting how African grandmothers transmit giving, in their own words and their granddaughters'. It is the clearest primary-source material I have seen on the subject. https://afripods.com/podcast/womengive
Happy to talk about how it might connect to [PROJECT] if useful.
WhatsApp group, Slack, Telegram
Sharing for the team 📌
#GoGrandma, from the GivingTuesday Africa Hub, is a podcast series on African grandmothers as civic infrastructure. Sector voices, young people, and grandmothers speaking for themselves, across Nigeria, Uganda, Tanzania and Kenya.
Useful for anyone working on narrative change, community philanthropy, or intergenerational programming.
Listen: https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
You just like the work and want to pass it on. No jargon here. These sound like a person recommending something, because that is what travels furthest.
LinkedIn
I listened to a podcast this week that made me call my grandmother.
#GoGrandma is from the GivingTuesday Africa Hub. Each episode, someone talks about the grandmother who taught them how to give, usually without ever sitting them down to explain it.
One guest said her grandmother bought expensive gift bags on purpose, so that whatever she gave would feel special to whoever received it. Our whole sector writes strategies about dignity. She solved it with packaging.
Worth your commute. https://www.youtube.com/playlist?list=PLMZMopdhyloE
#GoGrandma #GivingTuesdayAfrica
Instagram & Facebook
Found your next listen. 🎧
#GoGrandma, from @givingtuesdayaf, is a series about the grandmothers who taught us how to give. Nobody in it was sat down and taught. They all just watched.
It is warm, it is short, and it will probably make you call somebody.
🔗 https://podcasts.apple.com/us/podcast/womengive-podcast/id1800200835
#GoGrandma #GivingTuesdayAfrica #AfricanGiving
X & Threads
Listening to #GoGrandma, the @GivingTueAfrica series on the grandmothers who taught us to give. One guest: "My first funder was a grandmother."
Short episodes. Call your grandmother afterwards. 🎧 https://afripods.com/podcast/womengive
Personal DM
Hey, I think you would love this. 🎧 It is a podcast called #GoGrandma about the grandmothers who taught people how to give. Really warm, quite short. Made me think of your grandma. https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
WhatsApp group, Slack, Telegram
Morning all 🌍 Recommending something.
#GoGrandma is a podcast from the GivingTuesday Africa Hub about the grandmothers who taught us to give. Guests from Nigeria, Uganda, Tanzania and Kenya, plus grandmothers telling their own stories.
Episodes are short. New one every Friday.
https://www.youtube.com/playlist?list=PLMZMopdhyloE
Newsletters
Three lengths, depending on whether the series is your lead item, one segment among several, or a line in a links roundup.
Lead feature
THE GRANDMOTHERS WHO TAUGHT US TO GIVE
Ask almost anyone where they first learned to give and they will not name an organisation. They will name a person. Usually a woman. Very often a grandmother.
#GoGrandma is the first series of the WomenGive Podcast, made by the GivingTuesday Africa Hub under the Grandmothers of Generosity campaign. Every guest answers the same questions about the grandmother who shaped how they give, and the answers keep converging on the same finding: nobody was taught, everybody watched.
The series carries three kinds of voice. People working inside philanthropy and civil society. Young people talking about the women who raised them. And grandmothers speaking entirely for themselves, including one who arrived with the proverbs she was taught as a child and recited them one by one.
Guests so far come from Nigeria, Uganda, Tanzania and Kenya. Three episodes are made in partnership with CivSource Africa. New episodes land on Fridays.
Listen: https://podcasts.apple.com/us/podcast/womengive-podcast/id1800200835
Read more: https://givingtuesdayafrica.substack.com/s/podcast
And if your grandmother is still alive, call her. Several guests said that is the only thing they would ask of a listener.
Segment blurb, for a roundup
🎧 #GoGrandma is live
The GivingTuesday Africa Hub's new podcast series asks one question: what did your grandmother teach you about giving? Guests from Nigeria, Uganda, Tanzania and Kenya answer it, and so do grandmothers themselves. Three episodes are made with CivSource Africa. New episodes on Fridays.
Listen: https://afripods.com/podcast/womengive
One-liner, for a links list
#GoGrandma, the GivingTuesday Africa Hub podcast on the grandmothers who taught us to give. New episodes Fridays. https://open.spotify.com/show/3GTj4hENMHmlfkgLf7a15t?si=xZpCb6CtQbGCWPlb9plM-Q
Quote bank
Nine verified lines, one per episode, exactly as spoken. Use them on cards, in captions, as pull quotes. Always credit the speaker by name.
“Sometimes the clearest evidence of a person’s contribution is the vacuum their absence is creating.”
Damilola AdebonojoEpisode 1, Nigeria & USA
“My first funder was a grandmother.”
Chinonso ClarkEpisode 2, Nigeria
“My grandmother taught me that giving is a lifestyle. It’s a culture. It’s a way of life.”
Moyo AladesuyiEpisode 3, Nigeria
“My grandmother was truly an epitome of strength and feminism before we even knew what the word feminism meant.”
Wendy AyoolaEpisode 3, Nigeria
“Young people and grandmothers need each other. It’s not a one way street.”
Mrs Eleanor BageineEpisode 4, Uganda
“Generosity is a two way. You give, you get.”
Mukaaka MargaretEpisode 5, Uganda, with CivSource Africa
“Grandmothers become partners in the work rather than symbols of inclusion.”
Apaikunda Godwishes OlotuEpisode 6, Tanzania
“You can give, but also you can’t give from an empty cup.”
Eunice KilonzoEpisode 7, Kenya
“I have realized that I have a home everywhere.”
Kizza WilsonEpisode 8, Uganda, with CivSource Africa
“She made it a home.”
Joan MumurereEpisode 9, Uganda, with CivSource Africa
The words we use
The most useful thing in this pack. This campaign exists to change how grandmothers are described, so the language is not decoration, it is the work. Please keep to it when you post on our behalf.
Say this
Grandmothers are civic infrastructure. They hold communities together and they have always done it.
Asset framing. What she built, held, taught, gave, led.
Communities are the hero. GivingTuesday Africa amplifies. We do not rescue.
Name the tradition properly: Esusu, Ajo, Stokvels, Harambee, Chamas, Ubuntu, Umuganda, Nnoboa, Bulungi Bwansi. These are sophisticated systems.
Never this
“Vulnerable”, “in need”, “the less fortunate”. These women are not charity cases.
“Beneficiaries”. In the systems they describe, the role does not exist.
“The elderly”. Say grandmothers, elders, or the women.
“Helping”, “lifting up”, “giving a voice to”. They have voices. We just started recording them.
“Folklore”, “quaint”, “simple” about African giving traditions.
If you need a number, these are the only three
Use them exactly as written, or not at all. Please do not add statistics from other sources to campaign material.
Zimbabwe, Friendship Bench. Grown from 14 grandmothers to more than 2,000, offering free community talk therapy to over 200,000 people in 2023 alone and more than half a million over two decades.
Uganda, Nyaka Grandmothers Programme. 23,037 grandmothers caring for 92,148 children orphaned by HIV and AIDS.Southwestern Uganda only. Never describe this as national or continental.
Kenya, Korogocho. Grandmothers learned and taught karate to protect themselves and their neighbours.
The Instagram, Facebook and X blurbs already carry the right tag. On Threads, swap @GivingTueAfrica for @givingtuesdayaf. On LinkedIn, type @ and pick the GivingTuesday Africa Hub page from the list, since LinkedIn pages have no handle.